THE OLD DEAL

Advertiser: I'll give you this neat program (or article, or show) for free. You'll just have to watch (read, hear) my commercial.

THE NEW DEAL

In the near multimedia future, (the digital future we're all being sold with such fervent evangelism,) you'll be able to skip the commercials if you want.

You will request the commercials you want to see, so they will have to be very . . . desirable. (friendly, literate, informative, clever)

Grating intruders like Mr. Whipple will be dead.
Only those you invite into your media world will have access to your attention. The new Mr. Whipple will be someone you like ­ a simulation of a very interesting person, or a composite personality based on the sort of person you trust.

Everyone will have new tele-friends.
Paid-by-the-advertiser friends.
Ready to whisper advise
on what's hot and what's not,
what to buy, and who to vote for.

You'll get to be a part of ``90209'' (which is 90210 Minus One), a dramatic/comic series with you as one of the characters, with paid product placement props all around.

All entertainment TV will be part shopping channel.
If you like one of the products that the televised alpha-male is handling, just point to it, blink twice and a ``Purchasing Dialog Box'' will appear. If the price is right, just choose SALE and your order will be promptly processed.

Advertisers will still be buying your time by paying for free entertainment. But in this virtual TV world advertising will be built into the entertainment.

The last remaining question is: Will anyone on TV be allowed to smoke?


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